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Monday (9th April) saw social networking behemoths Facebook buy the photography app Instagram for one billion dollars. The transaction comes less than a week (3rd April) after the app became available to Android users.

The backlash against Instagram has begun as the formerly indie app is brandad as a ‘sellout’. Users of the app from prior to the sale are now worried about how their information will be used, yet the popularity of Instagram continues to skyrocket.

Instagram is a social networking site which stands alone, apart from Twitter and Facebook. The app allows users to add vintage effects to pictures and share them with their friends, though they can also be shared on the big social networking websites.

While Facebook CEO, Mark Zuckerberg stated that “providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

Before the app became available on Android, Instagram had 30 million iPhone users. The popularity of the app has only grown since which promises to continue since Facebook’s acquisition of the company.

CEO Kevin Systrom wrote that “We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”

We’re yet to see what new features will be available and what effect Facebook will have on the formerly lovable underdog Instagram. Though, most of us have already signed over the details of our lives so it’s unlikely that we have any privacy left to lose. For the low down on Facebook’s use of information, here’s one of our Videos of the Week: